The Problem: $bn’s Wasted in Digital Campaign Marketing
Globally, companies spent $238bn on digital advertising in 2018. But, ROI is very difficult to measure and there is very little evidence of campaign channel effectiveness. For individual organisations this is a major issue, wasting budget and time. Organisations need evidenced-based decision making against business-critical campaign goals.
Our Solution: Beacon – Digital Campaign Intelligence
Beacon works at campaign level across ALL digital outbound channels; giving direct attribution of an outbound “message” to a specific website actions and business campaign goals; improving engagement and sales and reducing costs.
Sitting in the martech stack and working independently or with data analytics tools (such as Google Analytics), Beacon improves the true value of digital campaign marketing and the full online journey; delivering real (useful) insights and actionable improvements.
Beacon uses next generation technology to close the gap between digital and web, clearly allowing companies to counter bot traffic and directly attribute digital media activity to human website results; giving rapid time to value. It delivers the holy grail of “posts to profit”; allowing, for example, direct attribution of posts across multi-channels to specific website activity such as sales, bookings, downloads.
“Beacon tells you what works and what doesn’t, so you can do more of what works and less of what doesn’t!”.
Global Reach: to a Growing $5bn Target Market
The target markets are marketing/digital agencies that manage digital marketing campaigns for their clients, organisations that have in-house marketing teams, and volume distributor channels / white label.
According to Stratistics MRC*, the Web Analytics Tools Market is expected to reach $4.9 billion by 2022, growing at a CAGR of 20.8%.
Customer Feedback: Beacon is a Transformational Tool
The product is now live and generating revenue. Pipeline and customer numbers are growing steadily month by month. Customer validation has been achieved, with positive case studies now available.
“We are early adopters of Beacon and having tested the market, nothing gives insight and returning benefits like Beacon. This is a transformational tool.” (Buz Ross, MD, Whitwam, customer).